Open Graph Preview — Free Instant Online Tool | LazyTools

Free SEO Tool · Instant Social Card Preview

Open Graph Preview

Enter your Open Graph tag values to instantly preview how your page will appear when shared on Facebook, Twitter/X, LinkedIn, Discord and Slack. See character limit warnings, OG health score and copy-ready meta tag HTML.

🔗 Open Graph Preview Runs entirely in your browser — no URL fetching, no data sent
Core OG tags
0 / 60Recommended max: 60
0 / 160Optimal: 120–160
1200×630 px · 1.91:1 ratio · HTTPS · JPG/PNG/WebP · under 1 MB
OG image preview
🖼️ Image will preview here
The canonical URL of the page being shared
Optional tags
Facebook · Large link preview
No image — add og:image URL
example.com
Your Amazing Page Title Goes Here
A compelling summary of your page...
OG Health Score 0/100
🔵 Facebook preview 🐦 Twitter/X preview 💼 LinkedIn preview 🎮 Discord embed 💬 Slack unfurl ❤️ OG Health Score 📋 Copy meta tags HTML

How to Use the Open Graph Preview Tool

The preview updates in real time as you type. Furthermore, no URL is fetched — the entire tool runs in your browser, so your data stays private and results are instant.

  1. Enter your og:titleType the page title in the og:title field. Furthermore, the colour-coded character bar shows green under 50 characters, amber from 50 to 60, and red over 60 — the point at which most platforms truncate the title with an ellipsis.
  2. Enter og:descriptionWrite a summary between 120 and 160 characters. Furthermore, shorter descriptions look sparse in social cards. Longer ones get cut off, which can interrupt your call to action at a critical moment.
  3. Paste the og:image URLEnter the full HTTPS URL of your social share image. Furthermore, the tool loads the image live in every platform card. The recommended size is 1200×630 pixels at a 1.91:1 aspect ratio, which displays without cropping on Facebook, LinkedIn, Discord and Slack.
  4. Switch between platform tabsClick Facebook, Twitter Large, Twitter Summary, LinkedIn, Discord or Slack to see a realistic card mockup for each. Furthermore, each tab shows platform-specific character limit warnings for the title and description.
  5. Copy the meta tag HTMLClick "Copy HTML meta tags" to get a complete, correctly formatted block of Open Graph and Twitter Card meta tags. Furthermore, paste it directly into the head element of your HTML page or CMS template — no editing required.

What Are Open Graph Tags?

Open Graph (OG) tags are HTML meta elements placed in the head section of a web page. They define the title, description, image and URL that appear in social media card previews. Furthermore, they were originally introduced by Facebook in 2010 and have since been adopted by virtually every major social platform.

Without OG tags, social platforms guess what to display. Facebook might pull a random image from the page. LinkedIn might show an ugly thumbnail from an advertisement. Furthermore, Twitter might display just a plain URL with no preview at all. Well-crafted OG tags give you full control over that first impression.

The four most important OG tags are og:title, og:description, og:image and og:url. Furthermore, two additional tags — og:type and og:site_name — add important context that some platforms use to adjust how the card is displayed. Additionally, twitter:card is a Twitter-specific tag that controls whether Twitter shows a large or small image card.

Studies consistently show that social posts with images receive 2 to 3 times more engagement than text-only posts. Furthermore, a compelling, well-optimised social card can increase click-through rates by 40% or more compared to a broken or missing preview. The few minutes it takes to set correct OG tags pays off on every share of your page.

Required vs Optional OG Tags — What to Always Set

Not every Open Graph tag is equally important. Furthermore, setting the four core tags correctly is all most pages need. The optional tags provide additional context for specific content types and platforms.

Required — set on every page

og:title — The page title. Keep under 60 characters. Furthermore, this is the most prominent element of the social card. og:description — A summary of 120 to 160 characters. og:image — Full HTTPS URL to your 1200×630 image. og:url — The canonical URL of the page.

Recommended — set for completeness

og:type — Content type: website, article, product or video.other. Furthermore, this enables type-specific features on some platforms. og:site_name — Your brand name. Displayed in Facebook and Discord cards. twitter:card — Use summary_large_image for content pages with compelling images.

Platform-Specific OG Tag Behaviour

Each social platform reads the same OG tags but applies different character limits, image ratios and rendering rules. Furthermore, what looks perfect on Facebook may be cropped or truncated on Twitter. This is why previewing across all platforms before publishing is essential.

PlatformTitle limitDescription limitImage ratioMinimum image
Facebook~60 chars~150 chars1.91:1600×315px
Twitter/X (large card)~70 chars~200 chars2:1600×335px
Twitter/X (summary)~70 chars~200 chars1:1 crop144×144px
LinkedIn~70 chars~150 chars1.91:11200×627px (hard min)
DiscordFull title~200 chars1.91:1400×300px
Slack~70 chars~150 chars1.91:1400×400px

LinkedIn's minimum image requirement is the strictest of all major platforms. Furthermore, if your og:image is smaller than 1200×627 pixels, LinkedIn will not show any image — the link renders as text only. This is a common and frustrating mistake that affects many pages, particularly those using older or smaller featured images.

Open Graph Image — Size, Format and Safe Zone

The Open Graph image is the single most impactful element of a social card. Furthermore, choosing the right dimensions, format and composition makes the difference between a scroll-stopping card and a broken preview.

The universal recommended size is 1200×630 pixels at a 1.91:1 aspect ratio. Furthermore, this works on Facebook, LinkedIn, Discord, Slack and most other platforms without any cropping. Twitter/X uses a 2:1 ratio for large cards, so 1200×600 is ideal if Twitter is your primary platform.

File format

Use JPG or WebP for photographs. PNG works well for text-heavy designs with transparency. Furthermore, avoid GIF — it will show as a static frame. Always serve the image over HTTPS. Relative paths (/images/og.jpg) cause crawlers to fail.

File size

Keep the image under 1MB. Furthermore, LinkedIn and Slack impose file size limits. WhatsApp compresses images aggressively, so a source under 300KB is ideal for that platform. Large files slow down crawling and delay preview generation.

Safe zone

Platforms crop images slightly differently. Keep all critical content — text, logos, faces — within a central safe zone of roughly 1080×565 pixels. Furthermore, this provides approximately 60 pixels of breathing room on each side against unexpected edge cropping.

One image, 1200×630 pixels, HTTPS, under 1MB, in JPG or WebP format — this satisfies 95% of all social platform requirements simultaneously. Furthermore, if you can only create one image per page, this is the specification to use. Test it in this preview tool before publishing.

Twitter Card Tags vs Open Graph Tags

Twitter reads OG tags as a fallback, but its own twitter:card tags take precedence when present. Furthermore, the most important Twitter-specific tag is twitter:card, which controls whether a large or small image card is shown.

Setting twitter:card to "summary_large_image" displays a full-width image above the link text. Furthermore, this card type receives significantly more engagement than the small summary card. The summary card, by contrast, shows a small square thumbnail alongside the text — it is used when images are not the primary content signal.

summary_large_image

Full-width card with a 2:1 image above the title and description. Furthermore, this is the recommended type for most content pages — blog posts, landing pages, product pages. Requires the image to be at least 600×335 pixels. Twitter falls back to OG tags if twitter:title and twitter:image are absent.

summary (small card)

A small square thumbnail cropped from the center of the og:image, aligned left alongside the title and description. Furthermore, use this for content where the image is less important than the text — reference pages, tool pages or documentation. It is also the default when twitter:card is not set.

Why OG Tags Affect Click-Through Rate and Indirect SEO

Open Graph tags do not directly affect search engine rankings. Furthermore, they have a significant indirect impact through their effect on social sharing, click-through rate and traffic volume — all of which are signals that search engines consider.

A well-crafted OG card acts as a paid-ad-quality impression in your social feed — except it is free. Furthermore, when someone shares your content, their followers see your optimised card in their feed. A compelling title and striking image encourage clicks that a bare URL would never generate.

Broken or missing OG tags have the opposite effect. Furthermore, a missing image produces a text-only link that most users scroll past. A truncated title loses the second half of a carefully crafted headline. Additionally, a mismatched image — where the platform pulls a random header image or advertisement — undermines trust and discourages clicks.

Common Open Graph Mistakes and How to Fix Them

Most OG tag problems fall into a small set of recurring patterns. Furthermore, checking your pages through a preview tool before launch catches all of them before they affect real traffic.

Relative image URL

Using /images/social.jpg instead of https://example.com/images/social.jpg. Furthermore, social crawlers do not resolve relative paths. Always use the full absolute HTTPS URL in og:image.

Image too small for LinkedIn

LinkedIn requires a minimum of 1200×627 pixels for a visible image. Furthermore, anything smaller results in a text-only preview, which dramatically reduces click-through rate. This affects pages using small thumbnails or legacy featured images.

Stale cache on social platforms

After fixing OG tags, platforms may still show the old card from their cache. Furthermore, use Facebook's Sharing Debugger, LinkedIn's Post Inspector, or Twitter's Card Validator to force a cache refresh and verify the new card.

Duplicate og:image tags

Some CMS platforms, plugins or themes generate multiple og:image tags. Furthermore, the first tag usually wins, but behaviour varies. Always audit the page head for duplicates using browser DevTools or a meta tag inspection tool.

Frequently Asked Questions

Open Graph tags are HTML meta elements in the head of a web page. They control what title, description and image appear when someone shares your link on social media. Furthermore, without OG tags, platforms guess — often displaying the wrong image or a generic description pulled from the page body.
The universal recommended size is 1200×630 pixels at a 1.91:1 aspect ratio. This works on Facebook, LinkedIn, Discord and Slack without cropping. Furthermore, Twitter/X uses a 2:1 ratio for large cards, so 1200×600 is ideal for Twitter. Keep the file under 1MB and use JPG, PNG or WebP.
Keep og:title under 60 characters. Facebook and LinkedIn truncate at around 55 to 60 characters on most devices. Furthermore, Twitter truncates at approximately 70 characters. A concise, keyword-rich title under 55 characters displays fully across all platforms.
No. This tool runs entirely in your browser — it does not fetch or crawl any URL. Furthermore, you manually enter your OG tag values and see a live preview of the cards they would generate. This keeps the tool instant, private and free of CORS complications.
The HTML title tag controls browser tabs and search engine results. Furthermore, og:title controls what appears in social media card previews. If og:title is absent, some platforms fall back to the title tag. Setting og:title explicitly gives you separate control over the social share appearance.
LinkedIn has a hard minimum of 1200×627 pixels. Furthermore, common causes include: image URL not absolute HTTPS; image blocked by robots.txt; image under the minimum size; or LinkedIn cache holding an old version. Use LinkedIn's Post Inspector to force a cache refresh and re-validate.
twitter:card tells Twitter which card type to render. 'summary_large_image' shows a full-width image above the text — this type gets significantly more engagement. Furthermore, 'summary' shows a small square thumbnail. Always use summary_large_image for content pages with compelling visuals.
OG tags do not directly affect search engine rankings. However, they significantly influence click-through rates from social shares, which drives traffic — an indirect SEO signal. Furthermore, well-crafted OG tags can increase click-through rates by 40% or more compared to broken or missing previews.
og:type tells social platforms what kind of content the page represents. Common values are 'website' (default), 'article' (blog posts and news), 'product' (e-commerce) and 'video.other' (video content). Furthermore, setting the correct type enables type-specific features on some platforms.

References and Sources

The platform specifications, character limits, image dimensions and technical recommendations on this page draw from the following authoritative sources. Furthermore, platform specifications change periodically — always verify against official documentation before a major launch.

1
The Open Graph Protocol
ogp.me · Open Graph Protocol specification · Originally published by Facebook, maintained as an open standard
The definitive specification for the Open Graph protocol. Defines the required properties (og:title, og:type, og:image, og:url), optional properties (og:description, og:site_name, og:locale) and structured data extensions for article, video, music and product types. This is the canonical reference for all OG tag names, expected values and the meaning of og:type values used in this tool's type selector.
📋 Primary specification
2
Sharing Best Practices for Websites and Mobile Apps
Meta for Developers · Facebook Sharing Documentation · Meta Platforms, Inc.
Facebook's official developer documentation for web page sharing. Specifies the recommended og:image size of 1200×630 pixels, the minimum of 600×315 pixels, the 1.91:1 aspect ratio requirement, and the 8MB maximum file size. Also covers the Facebook Sharing Debugger tool for clearing cache and validating tags. Referenced for all Facebook-specific character limits, image specifications and card behaviour described in this tool.
🔵 Platform specification
3
About Twitter Cards
Twitter/X Developer Platform · Cards documentation · X Corp
Twitter's official documentation for Twitter Cards. Defines the twitter:card, twitter:title, twitter:description and twitter:image tags, the difference between summary and summary_large_image card types, and the minimum image dimensions for each (600×335 for large image, 144×144 for summary). Referenced for the Twitter card preview implementations, the 2:1 image ratio used in the Twitter Large card mockup, and the twitter:card selector options in this tool.
🐦 Platform specification
4
Post Inspector and Sharing Content on LinkedIn
LinkedIn Help Center · LinkedIn Corporation
LinkedIn's official documentation on how link previews work, including the hard minimum image size of 1200×627 pixels, the requirement that images be publicly accessible over HTTPS, and the Post Inspector tool for debugging and cache-clearing. Referenced for LinkedIn's strict image minimum (noted in the platform comparison table), the LinkedIn card mockup dimensions, and the common mistakes section on LinkedIn image failures.
💼 Platform specification
5
Open Graph Image Requirements by Platform
OpenGraphDebug.com · January 2026
A comprehensive cross-platform reference table for OG image requirements, covering Facebook (1200×630, min 600×315), Twitter/X (1200×628, min 600×335), LinkedIn (1200×627, min 600×315), WhatsApp (1200×630, min 300×200), Discord (1200×630, min 400×300) and Slack (1200×630, min 400×400). This table was used as the primary cross-reference for the platform comparison table on this page and for verifying the minimum image dimensions shown per platform.
📊 Cross-platform specs
6
OG Image Sizes 2026: Facebook, X, LinkedIn
Krumzi · Social Media Marketing · 2026
An up-to-date 2026 guide covering OG image dimensions for all major platforms, confirming that 1200×630 pixels at 1.91:1 satisfies Facebook, X, LinkedIn, Slack and Discord simultaneously. Notes Twitter's unique 2:1 ratio preference, LinkedIn's hard minimum, and the 1080×565-pixel safe zone recommendation for critical content placement. Referenced for the safe zone guidance in the image size section and for confirming current platform specs.
📖 Current best practices

Related SEO and Web Tools

Meta Tag Generator

Generate complete HTML meta tags for SEO. Furthermore, covers title, description, robots, canonical and viewport tags in one step.

Keyword Density Checker

Analyse keyword frequency in any text. Additionally, paste your og:description to check keyword balance before publishing.

Character Counter

Count characters, words and sentences. Furthermore, useful for crafting titles and descriptions that fit exactly within OG and Twitter limits.

URL Encoder / Decoder

Encode and decode URLs for safe use in og:url and og:image values. Moreover, special characters in URLs must be encoded to parse correctly.

HTML Formatter

Format and validate HTML. Furthermore, useful for checking the head section structure after pasting your generated Open Graph meta tags.

Image Resizer

Resize images to exact pixel dimensions in the browser. Additionally, use it to create a 1200×630 OG image from an existing photo or design export.

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