Free SEO Tool · Product Schema · Google Shopping · JSON-LD
Product Schema Generator
Generate Product JSON-LD schema with price, availability, brand, SKU, GTIN and reviews. Google rich results ready. Copy or download. Free.
How to Use the Product Schema Generator
Enter product name, brand, SKU, pricing, availability and rating to generate Product JSON-LD schema. Furthermore, the GTIN (barcode) is optional but recommended for Google Shopping eligibility. Additionally, the preview shows how the product rich result appears in search.
- Enter product detailsName, description, brand and SKU identify the product. Furthermore, GTIN enables Google Shopping. Additionally, the image URL appears in rich result cards.
- Enter pricing and availabilityPrice and currency are required for product snippets. Furthermore, availability shows directly in search. Additionally, set condition for marketplace sellers.
- Add GTIN barcode12–14 digit barcode (UPC/EAN/ISBN). Furthermore, 40% higher Shopping impressions with GTIN. Additionally, required for most Shopping categories.
- Add ratingStar ratings increase CTR by 15–30%. Furthermore, minimum 5 reviews recommended. Additionally, ratings must match visible page reviews.
- Copy and testPaste in HTML head. Furthermore, validate with Rich Results Test. Additionally, monitor in Search Console.
Product Schema Properties
Product Rich Result Types
| Feature | Requirements |
|---|---|
| Price snippet | Offer with price + currency + availability |
| Star ratings | AggregateRating with 5+ reviews |
| Google Shopping | GTIN required for most categories |
| Merchant listing | Schema + Google Merchant Center |
GTIN and Product Identification
GTIN includes UPC (12 digits), EAN (13 digits) and ISBN (13 digits). Furthermore, Google Shopping requires GTIN for most product types. Additionally, products with valid GTIN receive 40% higher impression share according to Google.
Product Schema for E-Commerce Platforms
Shopify, WooCommerce and Magento generate Product schema automatically. Furthermore, verify auto-generated schema matches actual data. Additionally, custom themes may override defaults — always test after changes.
Multiple Offers and Variants
Products with multiple sizes or colours can include multiple Offer objects. Furthermore, Google may show a price range. Additionally, each variant can have its own availability status.
Product Schema vs Merchant Center
Schema enables organic product snippets. Merchant Center powers Shopping ads. Furthermore, both should contain identical data. Additionally, use both for maximum product visibility.
AggregateRating in Product Schema
Star ratings nest inside Product schema as AggregateRating. Furthermore, ratings must reflect genuine customer reviews. Additionally, ratingValue, bestRating and ratingCount are the required properties for valid star display.
Frequently Asked Questions
Related SEO Tools
Aggregate Rating Schema Generator
Star ratings for products. Furthermore, nests inside Product schema.
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