Aggregate Rating Schema Generator

How to Use the Aggregate Rating Schema Generator

Select the item type, enter the name, rating value, review count and rating scale. Furthermore, the JSON-LD schema generates instantly and shows a visual star rating preview. Additionally, the generated schema can be applied to products, businesses, courses, books, apps and more.

1. Select the item typeChoose the type that matches your content — Product for e-commerce, LocalBusiness for physical stores, SoftwareApplication for apps. Furthermore, the schema @type determines which rich result format Google uses. Additionally, the item type must match the primary content of the page.
2. Enter the rating value and scaleRating value is the average rating (e.g. 4.5). Furthermore, bestRating is the maximum possible value (typically 5). Additionally, worstRating is the minimum (typically 1) — this defines the scale Google uses to normalise the display.
3. Enter the review countratingCount is the total number of ratings used to compute the average. Furthermore, Google requires a minimum of reviews before showing star ratings in search results — typically 5+. Additionally, the rating count appears alongside the stars in search snippets.
4. Add URL and descriptionThe URL provides context for the entity being rated. Furthermore, the description helps Google understand what the rating applies to. Additionally, these properties are recommended but not required for schema validity.
5. Copy and validatePaste the script tag in the HTML head. Furthermore, test with Google Rich Results Test. Additionally, ensure the review data shown in schema matches the reviews displayed on the page — Google verifies both.

What Is Aggregate Rating Schema?

AggregateRating schema marks up the average rating of a product, service or entity based on multiple reviews. Furthermore, when Google validates the schema, it may display star ratings (⭐) directly in search results alongside the title and description. Additionally, star ratings are one of the most click-compelling rich result features — users naturally gravitate toward starred results.

Aggregate Rating Schema Eligibility

AggregateRating vs Review Schema

AggregateRating marks the average of many reviews. Furthermore, Review schema marks a single review by one author. Additionally, pages can include both — a Review schema for the most helpful individual review and an AggregateRating for the overall average.

Star Ratings and CTR Impact

Studies show star-rated search results achieve 15–30% higher click-through rates than non-starred results at the same position. Furthermore, users process star ratings in under 200 milliseconds — faster than reading any text. Additionally, ratings between 4.0–4.9 achieve higher CTR than 5.0 — perfect ratings can appear suspicious to users.

ratingCount vs reviewCount

ratingCount is the total number of ratings — including those with no written review text. Furthermore, reviewCount is the number of ratings that include written review content. Additionally, use ratingCount for star ratings and reviewCount for the displayed "X reviews" text — Google recommends using both when available.

Aggregate Rating for Local Businesses

LocalBusiness AggregateRating schema is effective for displaying review stars alongside business listings in standard search results. Furthermore, local businesses should also manage their Google Business Profile for map pack star ratings — this is separate from schema. Additionally, consistency between GBP ratings and schema ratings is important — Google verifies both.

Frequently Asked Questions

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