🧭 SWOT Analysis Maker
Map your Strengths, Weaknesses, Opportunities and Threats in one 2×2, a fast, structured way to size up a decision, project or business.
Strengths Internal · helpful
Weaknesses Internal · harmful
Opportunities External · helpful
Threats External · harmful
Strengths and weaknesses are internal; opportunities and threats are external. Saved in this browser only.
How the swot analysis maker works
SWOT sorts what you know into four boxes along two axes: internal vs external, and helpful vs harmful. Strengths and Weaknesses are internal (things you control); Opportunities and Threats are external (things in the environment). Add bullet points to each quadrant; the structure prompts you to look in all four directions rather than fixating on one. Export the analysis as JSON, or print it to paper or PDF. A quick test for placing an item: if it would still exist without you (a competitor, a new regulation, a market trend) it belongs in Opportunities or Threats; if it describes you or your project (a skill, a resource, a gap) it belongs in Strengths or Weaknesses.
A SWOT is only as good as the honesty in the Weaknesses and Threats boxes. Those are the ones teams instinctively keep short. The useful next step, once the grid is full, is to pair items across quadrants: how can a Strength seize an Opportunity, or defend against a Threat; which Weakness does a Threat make dangerous. The tool keeps everything on your device.
Frequently asked questions
What is a SWOT analysis?
A framework that organises a situation into Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors; Opportunities and Threats are external. It gives a quick, structured overview for planning and decisions.
What's the difference between the quadrants?
Two axes: internal vs external, and helpful vs harmful. Strengths = internal + helpful, Weaknesses = internal + harmful, Opportunities = external + helpful, Threats = external + harmful. Keeping the internal/external split straight is what makes a SWOT useful.
What do I do after filling it in?
Pair items across quadrants: use a Strength to capture an Opportunity or blunt a Threat, and watch for a Weakness that a Threat could exploit. That cross-analysis turns a list into a strategy.
How is a SWOT different from a TOWS analysis?
A SWOT lists the four factors; a TOWS matrix is the follow-up step that pairs them to generate strategies, Strength+Opportunity (attack), Strength+Threat (defend), Weakness+Opportunity (build up), Weakness+Threat (avoid). Fill the SWOT here first, then do that cross-pairing to turn the lists into actions.
When should I use a SWOT analysis?
Early in planning, when you need a fast, shared snapshot before deciding, launching a product, entering a market, weighing a career move, or reviewing a project. It's a framing tool, not a decision engine: it surfaces the factors, but you still have to judge and act on them.
Can I export or print it?
Yes, export as JSON, or use Print / Save as PDF for a shareable copy. It's also auto-saved in your browser.
Is anything uploaded?
No, your analysis stays in your browser only.