🧭 SWOT Analysis Maker
Map your Strengths, Weaknesses, Opportunities and Threats in one 2×2 — a fast, structured way to size up a decision, project or business.
Strengths Internal · helpful
Weaknesses Internal · harmful
Opportunities External · helpful
Threats External · harmful
Strengths and weaknesses are internal; opportunities and threats are external. Saved in this browser only.
How the swot analysis maker works
SWOT sorts what you know into four boxes along two axes: internal vs external, and helpful vs harmful. Strengths and Weaknesses are internal (things you control); Opportunities and Threats are external (things in the environment). Add bullet points to each quadrant; the structure prompts you to look in all four directions rather than fixating on one. Export the analysis as JSON, or print it to paper or PDF.
A SWOT is only as good as the honesty in the Weaknesses and Threats boxes — those are the ones teams instinctively keep short. The useful next step, once the grid is full, is to pair items across quadrants: how can a Strength seize an Opportunity, or defend against a Threat; which Weakness does a Threat make dangerous. The tool keeps everything on your device.
Frequently asked questions
What is a SWOT analysis?
A framework that organises a situation into Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors; Opportunities and Threats are external. It gives a quick, structured overview for planning and decisions.
What's the difference between the quadrants?
Two axes: internal vs external, and helpful vs harmful. Strengths = internal + helpful, Weaknesses = internal + harmful, Opportunities = external + helpful, Threats = external + harmful. Keeping the internal/external split straight is what makes a SWOT useful.
What do I do after filling it in?
Pair items across quadrants: use a Strength to capture an Opportunity or blunt a Threat, and watch for a Weakness that a Threat could exploit. That cross-analysis turns a list into a strategy.
Can I export or print it?
Yes — export as JSON, or use Print / Save as PDF for a shareable copy. It's also auto-saved in your browser.
Is anything uploaded?
No — your analysis stays in your browser only.