🤝 Influencer Rate Calculator
Enter your followers and engagement rate to get a ballpark sponsored-post price range.
Suggested post rate
$204.17 – $408.33
ballpark from followers × engagement · negotiate from here
How the influencer rate calculator works
There is no official price list for sponsored content, but a widely-used rule of thumb starts around $10 per 1,000 followers and adjusts up or down for engagement, because an engaged audience is worth more than a passive one. This calculator applies that baseline, scales it by your engagement rate, and shows a negotiating range. It is a starting point, computed in your browser, not a quote.
Real rates depend on far more than followers: niche, content quality, exclusivity, usage rights, deliverables (a single story costs less than a produced video), and the brand's budget. High-engagement micro-influencers often command rates well above the baseline because their audiences convert. Use this as an anchor, then negotiate on value.
Frequently asked questions
How much should I charge for a sponsored post?
A common starting point is about $10 per 1,000 followers, adjusted for engagement, niche and deliverables. So a 25,000-follower account might anchor around $250 and move up for strong engagement or more work. Treat it as a floor to negotiate from, not a fixed price.
Does engagement rate affect my rate?
Yes, significantly. Brands pay for results, and an engaged audience converts better, so high-engagement accounts, especially micro-influencers, often charge well above the per-follower baseline. This calculator scales the estimate by your engagement rate.
What else affects influencer pricing?
Niche and buying power of the audience, content format (a produced video costs more than a story), exclusivity, usage and licensing rights, turnaround time, and the brand's budget. These can move the real price far from any simple per-follower figure.
Is the number a guaranteed rate?
No. It is a ballpark to anchor negotiation. Every deal is different; use the range as a starting point and justify your price with your engagement, niche and the value you deliver.
Is my data uploaded?
No. The estimate is calculated locally in your browser.